Goal: Understand what resonates the most with the brand and audience to create something that’s visually appealing, but also performing.
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These are made from best in class designers with proven experience on conversions, but thing that performs too. What out of the three options are most appealing? Focus on the layout vs. the color & font styling.
If those don’t resonate:
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Are their any visual elements you feel strongly about?
From previous conversations:
Anything else:
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Breakdown the pieces of the websites they like. Note each style they mention down.
Design direction with the brand is more solidified now.
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Your demographic matters the most and certain layouts can be more appealing to certain types of people. Ex: Minimalism, more space, larger images, appeals more to younger creatives. Who is your audience?
Demographic:
What is the main point you solve for them?
What channels are they coming through to find you? Ex: Professional/Personal network, social media, etc.?
Who are your main competitors?
You can pull visual references and actions from them.
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Let them know you’ll follow up with more research on specific styles that appeal.
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At the end of the day, this website needs to not just look appealing, but work for the business. What is the most important action of the website?
Examples:
Call-to-action:
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This gets us to a point where we have enough to make the initial designs.
From here, feedback will be needed by: [DATE]
We will touch base by then via email.
I will forward: a design review followed up with a iteration outline for feedback